Logo Design For The Dorset Burger Company

The Challenge.

With The Dorset Burger Company going strength to strength and more physical materials including t-shirts and menus being made for the team, a new logo was requested.

The Solution.

I really wanted to emphasise the grand scale and quality of the burgers served which led to a royal blue and touch of gold being used along with white for the colour scheme. Using the name shortened to ‘DBCo’ as an element of filling allows a natural scaling of the burger and logo. The grunge effect was added due to the wooden, homemade feel to the restaurant itself; bringing together the logo, restaurant and food as one.